What is Bounce Rate?

   Bounce Rate is a term used in web traffic analysis. Basically this is an Internet Marketing term. It represents the percentage of the visitors who entered or arrived to your web and Bounce (leave) instead of watching any other of your's web. We can also define this as Bounce Rate is the scale to measure the effectiveness of your website or blog means that your website or blog is encouraging the visitors to continue with their visits. It is expressed in Percentage.

Bounce Rate Puropose

   The purpose of bounce rate is to help you to determine the effectiveness or performance of your website. Means that when user enters to your web page then is your webpage is capable to generate interest of your visitor. For example, user reaches to a webpage and then there are further two conditions to determine bounce rate

• User left the page without clicking any further page of your website.
• User view one or more page of your website.

   The page with low Bounce rate shows means that page attracts the user and effectively causes visitors to watch more pages of your website and take a deep look of your website by searching other pages too of your website.
   On the other hand High Bounce Rate indicates that the website is not doing good job of attracting the users. Means the user which come to your webpage through any source has no attraction to watch other pages of your website. So high bounce rate is not good sign.
  
  A bounce occurs when a visitor of your website only and only view a single page and then leave your site without visiting any other page before a specified session time There is no standard min and max time for bounce to occur. It is determined by the session timeout of the tracking analytics software.

Don't Confuse with Bounce Rate & Exit Rate

Bounce Rate Vs Exit Rate

  Some people confuse with bounce rate and exit rate. Here i will clearly tell you about

difference between bounce rate and exit rate. Please concentrate that if user comes to your site and then click and next go to any of your same webpage then it is bouce rate but if the user go to external link then it will be exit rate. Lets suppose that one have a gaming blogger and a visitor comes to his blog and click on download and then go to any torrent, or direct download link then it will be exit rate. And if he goes to any other page of your blog then it will be bounce rate.